FleetLK editorial · Operator guide ·
Start with where the passenger knows you from
A returning passenger may search for your company name or open a link you shared. A new passenger may search for a journey without knowing the operator. Your own website and a central marketplace can meet those different starting points. Neither channel automatically creates demand, and both need accurate information to be useful.
Use your website to explain your business
A company website gives you a place for your brand, routes, contact information and passenger guidance. It can connect to your booking journey when your package and setup support it. Keep the important details easy to find: where to board, which departure to choose and whom to contact. Publish the approved website content and check the platform company address. Operator-owned custom-domain connection is planned and currently unavailable for self-service setup.
Evaluate the marketplace as an additional channel
A central listing can help someone discover an eligible operator. Review its participation rules, company presentation and any commercial conditions before opting in. In FleetLK, marketplace entitlement and owner participation are separate checks, and visibility also depends on company status and platform block state. A booking shell can exist without a published full website. Do not assume every registered company will appear or that listing guarantees passengers.
Keep channel information consistent
If passengers can reach you through several channels, use a consistent company name, contact number and service description. Check where each link sends the passenger and whether the relevant departures are available. Give the office a procedure for identifying the resulting booking record so the booking channel does not become a reason to lose track of a reservation.
Judge results with real records
Review actual completed bookings and payment states, then compare them with the effort spent maintaining each channel. A page visit is not a booked seat, and a reserved amount is not always collected money. If attribution or financial reports are not available, be honest about the limits of the comparison. Use evidence to decide which channel deserves more attention.
Check availability before committing.
This guide is general product education. Confirm FleetLK rollout, published package limits and payment setup for your business.